Why 2022 is the Year of QR Codes and How are brands using QR Codes these days? 

The pandemic brought forth ample shifts and disruptions in industries worldwide. And with that shift came the resurgence of QR Codes – a contact less solution that bridges the gap between physical and digital experiences. 

Besides being a mobile-first technology that minimizes contact and aligns with safety measures, we’ve witnessed QR Codes picking up relevance as a unique marketing tool.

You see them everywhere – on packaging, billboards, business cards, gyms, museums, and restaurants. 

Both businesses and consumers are now more aware of this technology’s potential and functionality and are convinced that QR Codes aren’t going anywhere. 

Why were QR Codes not popular?

Previously, QR Codes were not popular because smartphones weren’t equipped with native QR scanning capabilities. 

The updates from Android and iOS changed that and continue to expand the possibilities of native QR Code scanning. 

The release of Apple’s iOS 14 update made a positive impact. It allows iPhones to detect smaller QR Codes and scan them. It also enables the scanning of QR Codes wrapped around objects. 

But the issues that continue to exist are centered around the security and accessibility of QR Codes. 

Security risks with QR Codes

Due to the many phishing scams and fraud incidents, people are wary of scanning QR Codes due to the potential security risks.

A secure QR Code platform solves this problem. Using features such as custom domain and custom SSL, consumers can trust the QR Code URL due to its custom branding.

QR Code accessibility 

Not everyone owns a smartphone, nor are they familiar enough with the technology to use it regularly, i.e., at restaurants, grocery stores, and malls. 

A few paper alternatives and assigned workers to assist those customers who cannot access QR Codes is a viable solution for this problem. 

Android and iOS are continuously making updates to increase QR scanning capabilities in mobile devices. All the user needs to do is point their smartphone’s camera at the QR Code, and they’re taken to the destination link instantly.

QR Codes managed to overcome the hurdle of downloading an additional app. The average internet speed has also increased to 5.6 Mbps, allowing consumers to scan QR Codes at lightning speed.

According to Cisco’s report, global fixed broadband speeds will reach 110.4 Mbps by 2023.

QR Codes have undeniably gotten a new lease of life and brands have taken notice. Porsche, Instagram, Taco Bell, L’Oreal have all dabbled in QR codes and seen impressive results.

Are QR Codes permanent? 

Static QR Codes are permanent. You cannot edit the information they hold. Hence it always shows the same information upon scanning.

Dynamic QR Codes, on the other hand, can be updated or directed to any new destination. So, upon scanning, the user sees the latest updated information or is redirected to a new page.

How QR Codes Can Help Increase Sales

One of the top challenges faced by sales teams lies in improving sales productivity and performance. Having a knack for sales can take your team members far, but today’s competitive world needs something extra special to help you stand out. That’s why using QR Code technology can offer you a flexible, clever, and inventive solution that is easy to implement and seamlessly blends with your existing strategies.

Effective sales maximization can be measured by the reliability of a well-trained and well-equipped sales team to provide consistent results. In order to build an even stronger sales productivity strategy, deploying the right digital solutions and making them work together is key.

You might be wondering how QR Codes work in conjunction with increasing sales productivity and effectiveness? Their origin story is deeply rooted in improving large-scale inventory processes to automate and digitize the sales process. Nowadays, QR Code technology has evolved to include a variety of QR Code solution options such as PDFs, digital business cards, product videos, and even as a point of sale technology with a QR Code payment system.

When you combine their flexibility with how they conveniently connect print to digital, you can see why they’ve become one of the most effective tools in sales technology.

#1 Create a digital business card

A key element for a salesperson to have in their arsenal is to be reachable. Having a business card handy for networking or in case you meet someone who might be interested in your product or services is vital. However, no one has the space to carry around a high volume of print business cards. Equally, your contacts won’t want to carry them around either.

#2 Tracking sales productivity — even on print collaterals

Besides enabling an effective networking strategy, business cards or other print marketing materials allows you to keep track of scan metrics. Every time your QR Code is scanned, statistics such as location by city and country, the operating device used, time scanned, and unique vs. total scans are updated in real-time.

#3 Stand out and connect on the appropriate channel

A strong brand is at the core of a company’s success to increase sales. So in order to achieve better customer recognition, consistent and recognizable company expressions using the right channels are key.

QR Codes are an all-in-one solution platform. But what does this mean for you and your audience? Launch any QR Code campaign, whether on a print advert or email marketing, and you can instantly connect your target audience to any one of your digital channels and simultaneously build brand awareness. QR Code design, for both the image and landing page, can be styled according to your brand image. Customizable frames, edges, colors, the option to add a logo or image in the middle, and an editable CTA (call-to-action) means QR Codes can be adapted for all sorts of digital and print mediums for whichever purpose you need. They are scalable in size and match perfectly with any brand’s graphic designs.

#4 Effective networking for a boost in product sales

In today’s competitive world of business and sales, who you know matters more than ever. This is why effective salesmanship starts with building relationships, not just with customers but with fellow businesses.

#5 Share unique elements of your products with a Video QR Code

Building on the advantages of creating interactive content, if you are wondering how to increase sales of a new product, then videos are an extremely useful funnel for sales maximization. They provide a professional demonstration of how the product works, the versatile ways it can be used, or it can help to emotionally connect your product to your audience.

#6 QR Code your product sales landing page and social media

If you’re wondering how to increase product sales on your website, or simply how to grow your online presence in general, then perhaps one of the best ways is to add a personal touch to your brand. Install a live chat while keeping your homepage layout simple with the help of the Whatsapp QR Code generator. Customers looking for assistance will have direct access to connect with you. Or streamline B2C communication and connect your different online channels with a Social Media QR Code. You can then invite scanners to an Instagram live demo session where your audience can give real-time feedback.

#7 Increase sales with irresistible coupon deals

Among the recommendations to increase sales productivity and effectiveness, a staple method to attract more leads while rewarding loyal customers is a solid coupon marketing campaign. If your company is new and you want to boost starter sales, you can use a Coupon QR Code on a small display sign. This would work at a trade show booth, product-related sales meetings, and even directly in your store as part of the product displays or at the checkout counter.

#8 Digitize your sales decks & presentations with QR Codes

Sales decks are essential during meetings with investors and B2B partners. By using the right tools, you can truly connect and help explain your company’s product, while incentivizing them to potentially invest in your product. This means going beyond a simple presentation, and using the elegance of QR technology to share more information in a smaller format. Instead of handing out stacks of information that can easily get lost in the shuffle, take one copy of your sales deck to the meeting and add a PDF QR Code that your audience can easily scan and view on their mobile devices.

Why Digital Advertising Campaigns Need QR Codes to Grow up

Looking for a way to spruce up your digital ad? With QR Codes, there are endless ways to make your digital advertising more engaging and connect with your audience. Plus, giving direct access to digital content with a quick QR Code scan is the ideal way to maximize your marketing efforts with clearly trackable results. Need I say more?

Are you longingly wishing for a fierce partner in crime to optimize your digital advertising campaign? Stop! QR Codes are waiting on your doorstep with benefits that include QR Code tracking and so much more!

What is digital advertising?

Digital advertising is the form of promoting and communicating a company’s brand, product, or services to the public via different digital channels, emails, websites, and social media. Digital ads include everything from texts, images, videos, web browsers, blogs, apps, and more

Why do you need QR Codes for digital advertising campaigns? 

If you’re in the business of upgrading your digital ads (as you should be), one way to take it up a notch is by integrating QR Codes into your campaigns. Whatever your ad strategy, you’d want your campaign to have a positive ROI (return of investment), right? In that case, let’s learn about the QR Code benefits for your digital ad campaign so you use them to measure the success of your campaign. 

Marketing campaign tracking 

With QR Codes, you never have to worry about making guesses on ROI. All Dynamic QR Codes come with QR Code tracking data that includes location by city and country, time scanned, unique vs. total scans, and operating device used. You can even integrate your QR Code digital advertising campaign with Google Analytics, which gives you a clear overview of the entire process from QR Code scan to purchase or another CTA (call-to-action) such as downloading a PDF or viewing a video. 

QR Codes for every purpose 

Whether your digital ad is on a mobile shopping app, website, email, social media, and more, QR Codes have got you covered. You can use a Dynamic URL QR Code to send users to any direct link, while other types of QR Codes show your content on a mobile-optimized display page.

These display pages also include additional CTA buttons where you can add a landing page or a space to add your website directly. So, no matter what ad content you’d like to market, there are always actionable results.

Easy editing 

One of the biggest advantages of using Dynamic QR Codes for your digital ads is that they are editable. If you need to update a link, change any of your QR Code’s content, or even change the type of QR Codes, as long as you choose the dynamic version, this is possible at any time — without needing to design a new QR Code. The combination of both technologies ensures that users can still view your ad content even after you update it.

Fully customizable 

But wait, there’s more! QR Code styles are customizable to fit any sort of graphic design in any shape or size. When you design your QR Code, you’ve also got the option to add brand colors, a custom frame with editable CTA, different edges, and your logo in the middle. You can download their image as JPG, PNG, SVG, or EPS, giving you comprehensive customization options that will fit all your design requirements.

Bonus: a CTA on your QR Code gives your user a clear purpose on what they need to do next whether that’s to click on a link, purchase a product, or subscribe to your email list.

Are you ready to start planning your next campaign with QR Codes? Now that you’re more versed in the art of using QR Codes in digital advertising, nothing is standing in your way of making your campaign a total showstopper. Whatever your digital advertising needs — from getting app downloads, more followers on social media, to more foot traffic to your online shop, we’ve got a solution for you.